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Meet the Tribes...

Meet the AV:IDs...

What We Know

The Rise of eSportsNovember 2017

Years ago, eSports was a community of video gamers who would gather in conventions to play Call of Duty or League of Legends. Today, eSports not only represents a global industry full of massive commercial…

BLOG: The Mystical World of Fandoms

Ewura-ama Quarshie introduces us to the mystical world of modern day fandoms and the amazing communities they offer for fans. In the modern day it’s almost guaranteed you know the word ‘fandom’, and I bet you’re a part…

My main goal in life is to grow my hair down past my bum


BLOG: Ellen on why homophobia sickens her

Every month, we give our community the opportunity to blog for us. This month Ellen has written an emotive piece on homophobia. Check it out! I’m feel sick with anger as I write this, as…

So What Are Young People Up To These Days?!September 2017

  It’s probably the question that we get asked the most- ‘We want to know what young people are getting up to’. Well, we put together this report to answer that question, letting you know…

Future of FinanceSeptember 2017

Future of Finance FINANCE = FREEDOM What is financial stability & independence? To the community, when assessing what is meant by ‘financial stability’, it’s a marker of independence and freedom. Financial independence on the other…

Media & AdvertsAugust 2017

  The memorable advertising for Tribes are those that tell a story with a  positive message behind them, rather than ‘try-hard’ youth adverts that can come across as patronising and condescending, which is an immediate…

Fashion (Guys)

We looked into the clothes shopping habits of the of the Male Tribes both online and offline. We also gathered what clothes retailers they used in addition to their motivations as to why Tribes use…

Food Glorious Food

  This summary report on food addresses the evolving eating habits, healthy eating’s level of importance with young people, the food to eat when socialising and how Tribes relate to food brands they love. Changing…

Fashion (Ladies)

  We looked into the clothes shopping habits of the of the Female Tribes both online and offline. We also gathered what clothes retailers they used in addition to their motivations as to why Tribes…

Working hard or hardly working?August 2017

Intro   We spoke to our online community of 16-24s about their career search experiences and interest in particular industries. We asked where is their go-to for finding out about jobs e.g. social media, websites,…

Body Confidence (One of The Girls)

Intro We asked our online community of 16-24s all about body and boob confidence. Their responses dive deep into parts of an audience that rarely shared with real and honest truths. Body Confident   There…

The Sound of Music

Intro   Recently the Tribes on our online community have been talking about music. Their likes and dislikes, genres of preference based on trends, cultural movements and inspiration and how they are all currently consuming…

Brand , Celebs & You

Intro   Brands & Celebs… they’re everywhere and whether we like it or not they play a big role in our day-to-day lives. So we asked our Tribes to think about the brands and celebrities…

Spending Habits

Intro   We spoke to 55 of the Tribes to find out a little bit more about what money means to them and what they spend it on. A few key talking points: What do…

BLOG: Recovery

Rachel discusses how vital recovery is after battling a mental health illness… In recent years mental health has slowly become a recognised issue. For someone who has battled with mental disorders for a number of…

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