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What We Know

Young People & Energy DrinksJune 2020

We spoke to 74 members of our 16-24 year old community about energy drinks, and found that just over half (52%) are consuming them. Of these, 20% drink energy drinks regularly. Interestingly, 32% are lapsed…

BLOG: IMPERFECTLY ME

Indigo (20) gives her thoughts on the pitfalls of pursuing perfection… 2020, the year that the world went into a lockdown, the year we had a global pandemic, the year everyone came together and arguably…

Body image, Diets & ExerciseMay 2020

This report is made up of three 4Youth tasks we sent to the community. The report explores: body image perceptions, wellbeing as a result of COVID 19, exercising, experience with dieting and how this has…

#StayAtHomeMay 2020

Over the Easter weekend Channel 4 released a new ‘We need your buttocks’ #StayAtHome promo… We asked the 4Youth community for their views on the bold creative – and it was a hit! The promotion…

BLOG: Post Uni Depression

This is what Katie (25) had to say about her experience and the challenges she faced after leaving University.  There are infinite possibilities, and the only person who puts a limit on that is ourselves. The…

Young People and The EnvironmentJanuary 2020

Young people are most worried about climate change and pollution, the effects of which they fear will ultimately lead to the destruction of the planet The majority of young people are environmentally conscious and actively…

Christmas Ad TestingJanuary 2020

Christmas advertising is bigger than ever; the stakes are high and the competition to  create the most-loved ad is fierce. With the 2019 festive season in full swing, we asked the 4Youth Community for their…

Climate Change Protests: Extinction Rebellion

Climate change is a big topic right now, particularly amongst younger people. Recently the socio-political movement Extinction Rebellion held protests across London, causing quite the media sensation. Protestors glued themselves to bridges & trains, camped…

Tribes and Travel

the majority of tribes go away to relax, have fun and gain new experiences Top 3 reasons to go travelling: To relax and take a break Those in university and employment often travel after busy…

The Rise of PodcastsJanuary 2020

Audio is vital part of youth media consumption Music plays a big role in the media lives of young people, with 81% of Tribes claiming to listen to music everyday. This supports YouthSight’s findings that…

BLOG: Where are you from?

Madeline (21) tells us her thoughts on microaggressions and ethnicity… For many, this question is not intrusive. However, I will be exploring this from another perspective and attempt to bring some awareness around why this can…

BLOG: THE 5 BEST HANGOUTS IN LISBON

Chloe (20) shares the best bites and sights on her recent trip to Lisbon…   PARK, Calçada do Combro Hidden atop a 7-storey car park on the Calçada do Combro, PARK bar in Lisbon offers…

BLOG: FROM ESSAYS TO EMPLOYMENT – IS UNIVERSITY NECESSARY ANYMORE?

  Emily (20) discuses whether University is essential to getting a job… According to recent figures from the BBC, throughout 2019 there were over 250,000 people applying to go to university after completing sixth form…

BLOG: Sexed passports are a relic of inequality – let’s ditch them

  April (17) has an interesting take on gender identity when it comes to passports. The passport, when used correctly, is a powerful tool. It can be an album of stamps to commemorate journeys, a…

Nike “Dream Crazier” 2019 AdvertMay 2019

Introduction We asked 107 of our Tribes their opinion on Nike’s recent  ‘Dream Crazier ad’. We wanted to take a look at what they think the brand speaks for, and how it compares to it’s…

BLOG: The Things Teacher’s Don’t Tell You in Secondary School

  Emily (16) has some advice for young students! During my time in secondary school I realised that teachers want what’s best for you. However, there are also many things that they don’t tell you which…

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