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Meet the Tribes...

Meet the AV:IDs...

What We Know

BLOG: So Here it is…

Maja (16) recounts some classic Christmas adverts in her blog below!   Chestnuts roasting on an open fire, Jack Frost nipping at your nose…” The well-known carols being sung by choirs are flying all around…

BLOG: A Helpful Guide to Effective Learning

  Ashley (23) lends his top tips on revision No matter what stage you are at in your studies – A-Level, undergraduate, or postgraduate – you have no doubt had to revise for an exam…

BLOG: Who is Really Responsible for Climate Change?

Should we blame big manufacturers entirely for climate change as they alone produce a large percentage of global emissions? Ethan (19) shares his view on climate change below! With just 100 companies being responsible for…

BLOG: Reversing Climate Change: It’s Time to Look in the Mirror

We tried a new format for our blog post in November, asking two members of our community with opposing views to write a blog post on the same topic. In this instance, we chose climate…

Black Friday 2018November 2018

Introduction Originating in the US, Black Friday traditionally follows Thanksgiving and is widely considered to mark the beginning of the Christmas shopping season. Over the past few years Black Friday has firmly cemented itself as…

The Circle ReportNovember 2018

According to our Tribes, The Circle was more of a social experiment than a reality show Amongst the majority of our Tribes who watched The Circle, the strongest impression was that the series was more…

Aspirations and DreamsNovember 2018

Majority of Tribes have a flexible approach towards live At a time in which employment is precarious, wages feel low and – in light of Brexit – general economic uncertainty, 16-24 year olds today have…

Youth Exploration – getting to know the Tribes

A typical week for the Tribes involves a careful balance of working, socialising and chilling Work time – The general structure of their week is determined by their lifestage and work/study, whether that’s at college, university or…

Brexit and the high streetNovember 2018

the Brexit landscape: Tribes feel bemused, angry and resentful The issue of “Brexit” has left the majority of Tribes with negative feelings about the UK’s decision to leave the EU as they question what it…

Nike ‘Dream Crazy’ AdvertNovember 2018

Nike’s brand values speak to high performance and inclusivity At a functional level Nike is known for its street-stylish, quality sportswear products, and the high production value of their marketing campaigns, the latter of which…

Summer: Work, Friends and Fun in the SunSeptember 2018

Summer is the perfect time to catch up on ‘me-time’ Summer is the perfect time for Tribes to re-evaluate life goals and get up to speed with all the fun stuff they’ve missed out on…

Lunchtimes

What’s for lunch?  While Tribes have a wide range of food preferences and eating habits, their lunch choices are dictated by their circumstances e.g. leftover food from a wedding to working in a canteen. A…

Brand Love Letters

Introduction We asked our tribes to write a love letter to their favourite brand at the moment, or maybe their favourite brand from the past that isn’t quiet the same. The Tribes wrote as if…

Data PrivacyJune 2018

Introduction Data privacy has been a hot topic in 2018 so far, with the Cambridge Analytica scandal making global news and a change in privacy laws through GDPR coming into play in May. We asked…

CharityMay 2018

an overview of the charity landscape tribes give more generously and carefully to charities Since the last UK Tribes charity report in 2014, notable differences can be seen in young people’s views and attitudes towards…

Map Your Apps Is Back!May 2018

Our tribes’ social universe As the apps market continues to become more saturated, it’s clear that Tribes are continuing to add to their already existing expansive list of apps. Amongst the apps that Tribes make…

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