Nike “Dream Crazier” 2019 AdvertMay 2019
Introduction We asked 107 of our Tribes their opinion on Nike’s recent ‘Dream Crazier ad’. We wanted to take a look at what they think the brand speaks for, and how it compares to it’s…
BLOG: The Things Teacher’s Don’t Tell You in Secondary School
Emily (16) has some advice for young students! During my time in secondary school I realised that teachers want what’s best for you. However, there are also many things that they don’t tell you which…
Social media & its impact on society and mental healthFebruary 2019
Whether or not social media has a negative effect on young people today is something that’s up for debate. Whether it be cyberbullying , its influence on their body image, its effect on mental health…
Gillette Advert – The Best an Ad can get?February 2019
“Toxic Masculinity” The idea that there are certain types of traits that make you masculine, for instance being sexually aggressive, unemotional and violent. And if you do not behave that way your masculinity is questioned.…
BLOG: So Here it is…
Maja (16) recounts some classic Christmas adverts in her blog below! Chestnuts roasting on an open fire, Jack Frost nipping at your nose…” The well-known carols being sung by choirs are flying all around…
BLOG: A Helpful Guide to Effective Learning
Ashley (23) lends his top tips on revision No matter what stage you are at in your studies – A-Level, undergraduate, or postgraduate – you have no doubt had to revise for an exam…
BLOG: Who is Really Responsible for Climate Change?
Should we blame big manufacturers entirely for climate change as they alone produce a large percentage of global emissions? Ethan (19) shares his view on climate change below! With just 100 companies being responsible for…
BLOG: Reversing Climate Change: It’s Time to Look in the Mirror
We tried a new format for our blog post in November, asking two members of our community with opposing views to write a blog post on the same topic. In this instance, we chose climate…
Black Friday 2018November 2018
Introduction Originating in the US, Black Friday traditionally follows Thanksgiving and is widely considered to mark the beginning of the Christmas shopping season. Over the past few years Black Friday has firmly cemented itself as…
The Circle ReportNovember 2018
According to our Tribes, The Circle was more of a social experiment than a reality show Amongst the majority of our Tribes who watched The Circle, the strongest impression was that the series was more…
Aspirations and DreamsNovember 2018
Majority of Tribes have a flexible approach towards live At a time in which employment is precarious, wages feel low and – in light of Brexit – general economic uncertainty, 16-24 year olds today have…
Youth Exploration – getting to know the Tribes
A typical week for the Tribes involves a careful balance of working, socialising and chilling Work time – The general structure of their week is determined by their lifestage and work/study, whether that’s at college, university or…
Brexit and the high streetNovember 2018
the Brexit landscape: Tribes feel bemused, angry and resentful The issue of “Brexit” has left the majority of Tribes with negative feelings about the UK’s decision to leave the EU as they question what it…
Nike ‘Dream Crazy’ AdvertNovember 2018
Nike’s brand values speak to high performance and inclusivity At a functional level Nike is known for its street-stylish, quality sportswear products, and the high production value of their marketing campaigns, the latter of which…
Summer: Work, Friends and Fun in the SunSeptember 2018
Summer is the perfect time to catch up on ‘me-time’ Summer is the perfect time for Tribes to re-evaluate life goals and get up to speed with all the fun stuff they’ve missed out on…
Lunchtimes
What’s for lunch? While Tribes have a wide range of food preferences and eating habits, their lunch choices are dictated by their circumstances e.g. leftover food from a wedding to working in a canteen. A…
