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Meet the Tribes...

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What We Know

Black Lives MatterOctober 2020

Following the tragic death of George Floyd in the US, we asked our 4Youth Community how they felt about the incident, the wider issues around race and discrimination that surfaced as a result, and if…

Tribes and Fast FashionSeptember 2020

98% of Tribes shop from fast fashion brands, but only half are aware the brands they purchase from are considered fast fashion 62% of Tribes think they know what fast fashion means… Amongst those who…

TikTok – An Exploration

TikTok’s rising popularity in a saturated social media market has provoked lots of interest in understanding its appeal. With TikTok’s success largely amongst young people, Channel 4’s 4Youth Community was an ideal sample to explore…

BLOG: West Meets East

  Afzal Khan (22) on challenging problematic perceptions…   “A single shelf of a good European library was worth the whole native literature of India and Arabia.” – Thomas Babington Macauley (Politician and Historian)  …

Back to School: The Youth MoodSeptember 2020

Back to School: The Youth Mood This report is made up of two surveys via the 4Youth community and OnePulse,  with a total of 612 responses from 16-24s. The report delves into how young people…

COVID-19 and the Future for Young PeopleJuly 2020

COVID-19 and the Future for Young People The virus has made many young people apprehensive about the future 27% Feel unhappy, afraid or sad “Covid-19 came and changed all aspects of our life and became an…

Mental HealthJuly 2020

For this study on mental health we ran three tasks over the course of a few weeks. The first task looked at Tribes and their mental health, which uncovered their conditions and what they think…

Young People & Energy DrinksJune 2020

We spoke to 74 members of our 16-24 year old community about energy drinks, and found that just over half (52%) are consuming them. Of these, 20% drink energy drinks regularly. Interestingly, 32% are lapsed…

BLOG: IMPERFECTLY ME

Indigo (20) gives her thoughts on the pitfalls of pursuing perfection… 2020, the year that the world went into a lockdown, the year we had a global pandemic, the year everyone came together and arguably…

Body image, Diets & ExerciseMay 2020

This report is made up of three 4Youth tasks we sent to the community. The report explores: body image perceptions, wellbeing as a result of COVID 19, exercising, experience with dieting and how this has…

#StayAtHomeMay 2020

Over the Easter weekend Channel 4 released a new ‘We need your buttocks’ #StayAtHome promo… We asked the 4Youth community for their views on the bold creative – and it was a hit! The promotion…

BLOG: Post Uni Depression

This is what Katie (25) had to say about her experience and the challenges she faced after leaving University.  There are infinite possibilities, and the only person who puts a limit on that is ourselves. The…

Young People and The EnvironmentJanuary 2020

Young people are most worried about climate change and pollution, the effects of which they fear will ultimately lead to the destruction of the planet The majority of young people are environmentally conscious and actively…

Christmas Ad TestingJanuary 2020

Christmas advertising is bigger than ever; the stakes are high and the competition to  create the most-loved ad is fierce. With the 2019 festive season in full swing, we asked the 4Youth Community for their…

Climate Change Protests: Extinction Rebellion

Climate change is a big topic right now, particularly amongst younger people. Recently the socio-political movement Extinction Rebellion held protests across London, causing quite the media sensation. Protestors glued themselves to bridges & trains, camped…

Tribes and Travel

the majority of tribes go away to relax, have fun and gain new experiences Top 3 reasons to go travelling: To relax and take a break Those in university and employment often travel after busy…

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