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Meet the Tribes...

Meet the AV:IDs...

What We Know

Summer: Work, Friends and Fun in the SunSeptember 2018

Summer is the perfect time to catch up on ‘me-time’ Summer is the perfect time for Tribes to re-evaluate life goals and get up to speed with all the fun stuff they’ve missed out on…

Lunchtimes

What’s for lunch?  While Tribes have a wide range of food preferences and eating habits, their lunch choices are dictated by their circumstances e.g. leftover food from a wedding to working in a canteen. A…

Brand Love Letters

Introduction We asked our tribes to write a love letter to their favourite brand at the moment, or maybe their favourite brand from the past that isn’t quiet the same. The Tribes wrote as if…

Data PrivacyJune 2018

Introduction Data privacy has been a hot topic in 2018 so far, with the Cambridge Analytica scandal making global news and a change in privacy laws through GDPR coming into play in May. We asked…

CharityMay 2018

an overview of the charity landscape tribes give more generously and carefully to charities Since the last UK Tribes charity report in 2014, notable differences can be seen in young people’s views and attitudes towards…

Map Your Apps Is Back!May 2018

Our tribes’ social universe As the apps market continues to become more saturated, it’s clear that Tribes are continuing to add to their already existing expansive list of apps. Amongst the apps that Tribes make…

Worst ever date has to be going to the zoo. It got VERY messy, poo everywhere, giraffe spat on my new jumper, terrible


H&M and Its Controversial AdvertMarch 2018

In early January this year, an H&M advert caused huge controversy when a photograph was released of a young black child wearing a green hoodie with the phrase “Coolest monkey in the jungle” emblazoned upon…

Bodyform Breaks The Taboo Around PeriodsJanuary 2018

Up until 2016, a real life sanitary pad had never been seen in an advert before. Bodyform changed that with their revolutionary ‘no blood should hold us back’ campaign. One year later, Bodyform are challenging…

The Rise of eSportsNovember 2017

Years ago, eSports was a community of video gamers who would gather in conventions to play Call of Duty or League of Legends. Today, eSports not only represents a global industry full of massive commercial…

BLOG: The Mystical World of Fandoms

Ewura-ama Quarshie introduces us to the mystical world of modern day fandoms and the amazing communities they offer for fans. In the modern day it’s almost guaranteed you know the word ‘fandom’, and I bet you’re a part…

My main goal in life is to grow my hair down past my bum


BLOG: Ellen on why homophobia sickens her

Every month, we give our community the opportunity to blog for us. This month Ellen has written an emotive piece on homophobia. Check it out! I’m feel sick with anger as I write this, as…

So What Are Young People Up To These Days?!September 2017

  It’s probably the question that we get asked the most- ‘We want to know what young people are getting up to’. Well, we put together this report to answer that question, letting you know…

Future of FinanceSeptember 2017

Future of Finance FINANCE = FREEDOM What is financial stability & independence? To the community, when assessing what is meant by ‘financial stability’, it’s a marker of independence and freedom. Financial independence on the other…

Media & AdvertsAugust 2017

  The memorable advertising for Tribes are those that tell a story with a  positive message behind them, rather than ‘try-hard’ youth adverts that can come across as patronising and condescending, which is an immediate…

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