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Christmas Ads 2022January 2023

We asked our panel of 16-24s to share their thoughts on some of this year’s festive TV adverts! Across the 8 ads the 4Youth community reviewed, overall Asda stood out against ALL the metrics we…

Cancel Culture

We asked our panel of 16-24s to share their thoughts on cancel culture. Whether it be online creators, actors or singers we have been witness to some of the biggest names being “cancelled” this year,…

Climate Change

With climate change now solidified as a key part of international conversation around the world, we checked in with 16-24year olds, exploring where they stand on the topic and what needs to be done… Climate…

The Rise of BeReal

We asked our 4Youth community about the latest craze in social media, BeReal. The app gives users a two minute window to post what they’re doing in an attempt to make social media more authentic…

Mental Health and Loneliness

The 9th-15th May 2022 was Mental Health Awareness Week in the UK, so we decided to check in with the 4Youth community to see how they were feeling and their personal experiences with loneliness. 82%…

Calorie Counts on Menus

Following the government’s recent introduction of calorie counts to menus, we took a deep dive into 16-24 year olds’ perceptions of this initiative to get a feeling for they stand on the matter… 2 in…

Celebrating 50 Years of UK Pride

In advance of the 50th anniversary of the UK’s first Pride march in July 2022, we asked 16-24 year olds who identify as LGBTQIA+ to tell us their thoughts on the movement and how they…

Black History Month

Ahead of Black History Month 2022, we explored 16-24 year olds’ exposure to Black History in school, with a specific focus on the importance of it being taught accurately, proportionately, and not through the white-lens.…

Monetisation of Social Media

We talked to our 4Youth community members aged 16-24 about their perceptions of monetising social media platforms, with a focus on preference for advertisements vs paying for ad-free content, their views on social media subscriptions…

BLOG: Messi vs Ronaldo – What’s to debate?

Ahead of Sunday’s World Cup Final between Argentina and France, one of our 4Youth Community members has written a topical piece comparing 2 of the world’s greatest players.   Call me bias or not all…

BLOG: 4 Ways To Protect Your Mental Health During The Cost-of-Living Crisis As A Student Or Grad

Our 4Youth Community provides some helpful tips to protect your mental health during the cost-of-living crisis.   Ahhh it’s Christmas time and nothing screams cosy, festive feelings like a cost-of-living crisis (not!). It’s important, now…

BLOG: Millennial Money Matters

Our 4Youth Community provides some useful tips and tricks to keep on top of the climbing price of living.   The effects of the cost-of-living crisis are cross-generational, but the under-30s are likely to be…

BLOG: Minimalism

5 ways I’ve minimalised my life – and why by 4Youth Community Member   Minimalism is a great idea. But bringing this way of life from your Pinterest board into your home, appearance and habits can…

The Great British Sex & Dating ReportApril 2022

We talked to our 4Youth community members aged 16-24 about their feelings and attitudes towards sex, porn, seeking sexual advice and online dating. We learnt that as 4Youth become more experienced (and get to know…

Young People and Higher EducationAugust 2021

As we draw closer to the start of the academic year, we decided to speak to our community of 16-24s about their attitudes towards University and it’s alternatives. Since the start of the Coronavirus pandemic,…

Identity & ExpressionAugust 2021

From our very own 4Youth community of 16-24s, in this report we explore self-expression at a high level (i.e. how this manifests in young peoples’ lives). Then, dig into how ethnicity, gender and sexuality influence…