Brand Love LettersFebruary 2023
With Valentine’s Day in mind and in keeping with the theme of love, we asked our panel of 16-24s to write a love letter to their favourite brand. We asked them to explain the best…
With Valentine’s Day in mind and in keeping with the theme of love, we asked our panel of 16-24s to write a love letter to their favourite brand. We asked them to explain the best…
We asked our panel of 16-24s to share their thoughts on some of this year’s festive TV adverts! Across the 8 ads the 4Youth community reviewed, overall Asda stood out against ALL the metrics we…
We asked our panel of 16-24s to share their thoughts on cancel culture. Whether it be online creators, actors or singers we have been witness to some of the biggest names being “cancelled” this year,…
With climate change now solidified as a key part of international conversation around the world, we checked in with 16-24year olds, exploring where they stand on the topic and what needs to be done… Climate…
We asked our 4Youth community about the latest craze in social media, BeReal. The app gives users a two minute window to post what they’re doing in an attempt to make social media more authentic…
The 9th-15th May 2022 was Mental Health Awareness Week in the UK, so we decided to check in with the 4Youth community to see how they were feeling and their personal experiences with loneliness. 82%…
Following the government’s recent introduction of calorie counts to menus, we took a deep dive into 16-24 year olds’ perceptions of this initiative to get a feeling for they stand on the matter… 2 in…
In advance of the 50th anniversary of the UK’s first Pride march in July 2022, we asked 16-24 year olds who identify as LGBTQIA+ to tell us their thoughts on the movement and how they…
Ahead of Black History Month 2022, we explored 16-24 year olds’ exposure to Black History in school, with a specific focus on the importance of it being taught accurately, proportionately, and not through the white-lens.…
We talked to our 4Youth community members aged 16-24 about their perceptions of monetising social media platforms, with a focus on preference for advertisements vs paying for ad-free content, their views on social media subscriptions…
Ahead of Sunday’s World Cup Final between Argentina and France, one of our 4Youth Community members has written a topical piece comparing 2 of the world’s greatest players. Call me bias or not all…
Our 4Youth Community provides some helpful tips to protect your mental health during the cost-of-living crisis. Ahhh it’s Christmas time and nothing screams cosy, festive feelings like a cost-of-living crisis (not!). It’s important, now…
Our 4Youth Community provides some useful tips and tricks to keep on top of the climbing price of living. The effects of the cost-of-living crisis are cross-generational, but the under-30s are likely to be…
5 ways I’ve minimalised my life – and why by 4Youth Community Member Minimalism is a great idea. But bringing this way of life from your Pinterest board into your home, appearance and habits can…
We talked to our 4Youth community members aged 16-24 about their feelings and attitudes towards sex, porn, seeking sexual advice and online dating. We learnt that as 4Youth become more experienced (and get to know…
As we draw closer to the start of the academic year, we decided to speak to our community of 16-24s about their attitudes towards University and it’s alternatives. Since the start of the Coronavirus pandemic,…