With climate change now solidified as a key part of international conversation around the world, we checked in with 16-24year olds, exploring where they stand on the topic and what needs to be done…

Climate change is hugely concerning for 16-24 year olds, who feel fearful, hopeless and depressed about the consequences. The onus is on everyone but 4Youth feel the government has the most responsibility (88%).

While there’s still a long way to go, nearly half of 16-24 year olds think brands are making more effort than 5 years ago.

“Any large-scale brand which has a large customer base (Nike, Adidas, Coca-Cola, Google to name a few) need to do far more to start educating the population and spreading the message.”