Click to see
the full me!

Meet the Tribes...

Meet the AV:IDs...

What We Know

Summer Time FineAugust 2017

Intro In light of the summer season, we spoke to our online community of 1000+ 16-24 year olds and asked them about what they are getting up to this summer. Tribes let us in on…

BLOG: On anime as an art form and how ‘the west’ perceives Japanese animation

Travel, language and culture lover Valentina Huckova from our online community lets us in on anime and Japanese animation… Hi all! My name is Val and I am an Animation (BA) student interested in travelling,…

Why It’s More Important Than Ever To Keep Making Creative Work

One of our Tribes Hannah inspires us to stay creative…   Right now, there’s a lot of change happening all around us –  and whether we realise it or not as we go about our day…

Passion for FashionJune 2017

Passion for Fashion SELF – EXPRESSION: “I love fashion. Its something I’m really passionate about as a means of self-expression – but also creative output”. – Female, 20, Leading Edge EXPRESS YOURSELF Dressing individual is…

BLOG: When to be selfish

Natalie tells us what the key to inner happiness is… Are you someone that always wants to make others happy? Are you too laid back for your own good? To be selfless is always talked…

BLOG: Summer Ball!

4Youth community member Emma gets us in the know about her Summer Ball…   Hola gang! So I guess like me, a lot of you have now finished Uni and are either getting yourself to…

Calling All GamersMay 2017

Intro The UK is the sixth largest games market in the world in terms of consumer revenues (Ukie, 2017). We have been speaking to our online community of 16-24s about gaming. We had the opportunity to…

BLOG: Top Tips For Aspiring Creatives (And Why Being Entry Level Can Be Good)

Hannah encourages everyone about starting careers and getting into the creative industry….   Breaking into any creative industry is incredibly difficult. Anyone and everyone will tell you this, from careers advisors at uni, to the…

For The Love of Music (Part 1 & 2)May 2017

paRT 1 Intro With 11% of the UK having subscribed to Spotify which accounts for 5.7 million people (YouGov) and a third of those being aged 15-24 (TNS) it was clear that music and its…

Map your AppsMarch 2017

Social media apps continue to dominate, as communication remains key: The top apps among our group have remained consistent since our initial exploration in 2016. It would appear digital communication through efficient and creative means…

BLOG: The Travel Take

Planning to travel soon? Emma gets us thoroughly prepared for the world….   Hey, gang! So next month I am taking one of the biggest leaps of my life and am hopping on a plane…

“Go out there and make yourself into the better version of yourself and become your own role model.”


2016: A year of political changeMarch 2017

VARIATION: In 2016 our youth community talked a lot about the dynamic political changes that took place. This report will cover how the Tribes felt about the political transformations.   GENERATION STABILITY: Research found that…

News Consumption and Fake NewsFebruary 2017

…And Nothing But The Truth The news landscape is growing and changing in many ways for the better with information being more accessible than ever before. However some have taken advantage of this creating inaccurate…

“I like to get involved with the country when we’re all having a giggle about something on TV or watching some shocking documentary. Twitter is novelty for responses whilst I care a lot about opinions voiced on Facebook because it’s my friends expressing their opinions. “


LOVE, DATING & EVERYTHING IN-BETWEEN…January 2017

 Thanks to things like tinder finding a long term partner is harder than ever and young people don’t seem to want to put the effort in anymore…It seems nobody wants to commit anymore and those…

This website works best with cookies. They allow us to see how the site is being used.
If you continue without changing your settings, we will assume you are happy to receive cookies.