Brexit and the high streetNovember 2018
the Brexit landscape: Tribes feel bemused, angry and resentful The issue of “Brexit” has left the majority of Tribes with negative feelings about the UK’s decision to leave the EU as they question what it…
Nike ‘Dream Crazy’ AdvertNovember 2018
Nike’s brand values speak to high performance and inclusivity At a functional level Nike is known for its street-stylish, quality sportswear products, and the high production value of their marketing campaigns, the latter of which…
Summer: Work, Friends and Fun in the SunSeptember 2018
Summer is the perfect time to catch up on ‘me-time’ Summer is the perfect time for Tribes to re-evaluate life goals and get up to speed with all the fun stuff they’ve missed out on…
Lunchtimes
What’s for lunch? While Tribes have a wide range of food preferences and eating habits, their lunch choices are dictated by their circumstances e.g. leftover food from a wedding to working in a canteen. A…
Brand Love Letters
Introduction We asked our tribes to write a love letter to their favourite brand at the moment, or maybe their favourite brand from the past that isn’t quiet the same. The Tribes wrote as if…
Data PrivacyJune 2018
Introduction Data privacy has been a hot topic in 2018 so far, with the Cambridge Analytica scandal making global news and a change in privacy laws through GDPR coming into play in May. We asked…
CharityMay 2018
an overview of the charity landscape tribes give more generously and carefully to charities Since the last UK Tribes charity report in 2014, notable differences can be seen in young people’s views and attitudes towards…
Map Your Apps Is Back!May 2018
Our tribes’ social universe As the apps market continues to become more saturated, it’s clear that Tribes are continuing to add to their already existing expansive list of apps. Amongst the apps that Tribes make…
Worst ever date has to be going to the zoo. It got VERY messy, poo everywhere, giraffe spat on my new jumper, terrible
H&M and Its Controversial AdvertMarch 2018
In early January this year, an H&M advert caused huge controversy when a photograph was released of a young black child wearing a green hoodie with the phrase “Coolest monkey in the jungle” emblazoned upon…
Bodyform Breaks The Taboo Around PeriodsJanuary 2018
Up until 2016, a real life sanitary pad had never been seen in an advert before. Bodyform changed that with their revolutionary ‘no blood should hold us back’ campaign. One year later, Bodyform are challenging…
The Rise of eSportsNovember 2017
Years ago, eSports was a community of video gamers who would gather in conventions to play Call of Duty or League of Legends. Today, eSports not only represents a global industry full of massive commercial…
BLOG: The Mystical World of Fandoms
Ewura-ama Quarshie introduces us to the mystical world of modern day fandoms and the amazing communities they offer for fans. In the modern day it’s almost guaranteed you know the word ‘fandom’, and I bet you’re a part…
My main goal in life is to grow my hair down past my bum
BLOG: Ellen on why homophobia sickens her
Every month, we give our community the opportunity to blog for us. This month Ellen has written an emotive piece on homophobia. Check it out! I’m feel sick with anger as I write this, as…
So What Are Young People Up To These Days?!September 2017
It’s probably the question that we get asked the most- ‘We want to know what young people are getting up to’. Well, we put together this report to answer that question, letting you know…
