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Meet the Tribes...

Meet the AV:IDs...

What We Know

Fashion (Guys)August 2017

We looked into the clothes shopping habits of the of the Male Tribes both online and offline. We also gathered what clothes retailers they used in addition to their motivations as to why Tribes use…

Food Glorious Food

  This summary report on food addresses the evolving eating habits, healthy eating’s level of importance with young people, the food to eat when socialising and how Tribes relate to food brands they love. Changing…

Fashion (Ladies)

  We looked into the clothes shopping habits of the of the Female Tribes both online and offline. We also gathered what clothes retailers they used in addition to their motivations as to why Tribes…

Working hard or hardly working?August 2017

Intro   We spoke to our online community of 16-24s about their career search experiences and interest in particular industries. We asked where is their go-to for finding out about jobs e.g. social media, websites,…

Body Confidence (One of The Girls)

Intro We asked our online community of 16-24s all about body and boob confidence. Their responses dive deep into parts of an audience that rarely shared with real and honest truths. Body Confident   There…

The Sound of Music

Intro   Recently the Tribes on our online community have been talking about music. Their likes and dislikes, genres of preference based on trends, cultural movements and inspiration and how they are all currently consuming…

Brand , Celebs & You

Intro   Brands & Celebs… they’re everywhere and whether we like it or not they play a big role in our day-to-day lives. So we asked our Tribes to think about the brands and celebrities…

Spending Habits

Intro   We spoke to 55 of the Tribes to find out a little bit more about what money means to them and what they spend it on. A few key talking points: What do…

BLOG: Recovery

Rachel discusses how vital recovery is after battling a mental health illness… In recent years mental health has slowly become a recognised issue. For someone who has battled with mental disorders for a number of…

Beauty & Skin Care

Intro   Mirror, mirror on the wall… We asked some of the ladies in our online community of 16-24s about brands & beauty… and wanted to know which brands make them feel good & unique.…

BLOG: The Korean ‘Hallyu’ wave and its international success

Val opens our eyes to the world of Hallyu if you’re not sure that is then this is sure to be a good read for you… I am almost certain that nowadays the vast majority of young…

Summer Time FineAugust 2017

Intro In light of the summer season, we spoke to our online community of 1000+ 16-24 year olds and asked them about what they are getting up to this summer. Tribes let us in on…

BLOG: On anime as an art form and how ‘the west’ perceives Japanese animation

Travel, language and culture lover Valentina Huckova from our online community lets us in on anime and Japanese animation… Hi all! My name is Val and I am an Animation (BA) student interested in travelling,…

Why It’s More Important Than Ever To Keep Making Creative Work

One of our Tribes Hannah inspires us to stay creative…   Right now, there’s a lot of change happening all around us –  and whether we realise it or not as we go about our day…

Passion for FashionJune 2017

Passion for Fashion SELF – EXPRESSION: “I love fashion. Its something I’m really passionate about as a means of self-expression – but also creative output”. – Female, 20, Leading Edge EXPRESS YOURSELF Dressing individual is…

BLOG: When to be selfish

Natalie tells us what the key to inner happiness is… Are you someone that always wants to make others happy? Are you too laid back for your own good? To be selfless is always talked…

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