Celebrating 50 Years of UK Pride

In advance of the 50th anniversary of the UK’s first Pride march in July 2022, we asked 16-24 year olds who identify as LGBTQIA+ to tell us their thoughts on the movement and how they think brands can better engage with LGBTQIA+ issues.

“Brands should stop jumping on Pride as a means to sell, in a performative way that is inauthentic […] They should start making sure they have LGBTQIA+ representation in their company, through to senior board level. They need to ensure they’re being actually supportive of communities all year round.” F, Lesbian