We asked our panel of 16-24s to share their thoughts on some of this year’s festive TV adverts! Across the 8 ads the 4Youth community reviewed, overall Asda stood out against ALL the metrics we measured and was crowned the most festive ad! Aldi and John Lewis also performed particularly well amongst our panel of 16-24s, respectively scoring the highest 1-10 rating and the most unique creative.

You can see all the adverts that we tested in the attached PDF report.