UKTRIBES

Tribes

BLINGER

blinger

Bodycon, fake tan and VIP service – TOWIE has brought the Blingers in to the spotlight…

Close to:
Townies, Rahs, Styler

Three key words:
VIP, Glamour, Champagne

LipsyMail Online

CHAVER

chaver

Suburban ravers living for the weekend – for Chavers it’s bass music all the way

Close to:
Boy Racers, Townies, Chavs

Three key words:
Subwoofers, Bass, Raver

UKFMcKenzie

CHAV

chav

The most famous UK Tribe by a mile, the Chavs may be vilified by others - but nowadays they are making big cultural waves in fashion and music

Close to:
Chavers, Townies, Boy Racers

Three key words:
Scally, Charver, Pikey

Reebok ClassicsMcDonalds

SPORTS JUNKIE

sports junkie

Disciplined, fit and united - Sports Junkies are more inspired than ever…

Close to:
Townies, Boy Racers

Three key words:
Achievement, Dedication, Endurance

NikePuma

FAN GIRL

fan girl

Hopelessly, breathlessly devoted to beautiful pop icons – Fan Girls are in love forever ever…

Close to:
Townies, Nerds, Scene Kid

Three key words:
Directioner, Twihard, Cheryl’s Soldiers

Claires AccessoriesTwitter

BOY RACER

boy racer

Modding, red-lining and bursting ear drums – Boy Racers are the UK’s fastest tribe by far...

Close to:
Chavs, Chavers, Townies, Trackies

Three key words:
Red-lining, Dubstep, Tunnel-Runs

AutotraderFast Car

TOWNIE

townie

The regular kids found on high streets across the UK, Townies are an unassuming bunch where uniformity reigns…

Close to:
Fan Girls, Blingers, Boy Racers, Chavs, New Casuals

Three key words:
High street, Normal, Mainstream

River IslandRadio One

RAHS

Rahs

Well spoken and well connected, Rahs love to party and are proud of their roots, kitted out in the best of British heritage brands

Close to:
Trendies, Hipsters, Creatives, Townies

Three key words:
Privileged, Decadent, Heritage

Jack WillsFacebook

NEW CASUALS

new casuals

Lads with passion for underground beats, understated fashion and going for a pint with the boys

Close to:
DIYers. Hipsters, Townies

Three key words:
Football, Chilling, Style

Resident AdvisorNorse Projects

TRENDIES

trendies

Embracing designer, vintage and high street fashion, Trendies are out in force and always searching for the next big thing…

Close to:
Hipsters, Rahs, New Casuals

Three key words:
fashionista, style-conscious, festivals

PinterestUrban Outfitters

TUMBLR KID

tumblr kid

Trawling through the weird and wonderful, Tumblr Kids are sharing everything online in pursuit of internet fame…

Close to:
Young Alts, Trendies, Hipsters, Creatives, Indie Scenesters

Three key words:
Blogging Gifs Followers

TumblrUrban Outfitters

CREATIVES

creatives

Doing, making, creating - Creatives are rejecting the 9 to 5 lifestyle for what they love…

Close to:
DIYers, Hipsters, Trendies

Three key words:
Curation, Collaboration Collective

MujiMonocle

HIPSTER

hipster

Constantly experimenting with cultural touch points, Hipsters are all about irreverent fashion and flashing their style online

Close to:
Creatives, Trendies, DIYers, New Casuals

Three key words:
Experimental Fluid Fleeting

ViceObey

DIYERS

diyers

Motivated, talented and self-made, DIYers are busy making waves on the music scene. Straight from their bedroom studios…

Close to:
Stylers, Creatives, Hipsters, New Casuals, Trendies

Three key words:
Resourceful Proactive Influencers

Red Bull Music AcademySoundcloud

INDIE SCENESTER

indie scenester

Stalwarts of the scene, for Indie Scenesters it’s about discovering the freshest music before anyone else…

Close to:
Hipsters, Creatives, Trendies

Three key words:
Indie, Hipster, ahead of the curve

PitchforkConverse

YOUNG ALT

young alt

Young Alts want out of the Mainstream. For now, it’s about getting their hands on as much cult material as possible, from OK

Close to:
Skaters, Scene Kids, Hipsters

Three key words:
Experimental, Eclectic, ‘Variety is the spice of life’

NetflixSpotify

SCENE KID

scene kid

Scene Kids are ruling the school with their looks and attitude – they live for social networking and aren’t short on opinions...

Close to:
Emos, Hipsters, Young Alts

Three key words:
asymmetric hair, profile shots, unisex

FacebookHot Topic

SKATER

skater

With Skater culture influencing global music and fashion trends, being a Skater has never been cooler – and this tribe is growing fast!

Close to:
Young Alts, Hipsters, Emos

Three key words:
Kickflips, Global, Urban

EmericaThe Berrics

REAL GAMERS

real gamers

It’s not just computer games - the Real Gamers are masters of the digital world, its languages and codes of conduct!

Close to:
Nerds

Three key words:
Open Source, Memes, PC

MonsterMicrosoft

HARDCORE

hardcore

A flurry of fists wins the day, the Hardcore tribe have a serious affinity with a screaming genre of punk…

Close to:
Scene Kids, Indie Scenesters, Emos

Three key words:
Hxc, tattoos, Straight Edge

ConverseRough Trade Records

EMO

emo

Gaining expression through the expressive melodies of 80s punk rock, Emos’ head-to-toe black uniform can be spotted a mile off

Close to:
Scene Kids, Hardcore

Three key words:
Bangs, Misunderstood, Angst

Atticus ClothingKerrang!

NERD

nerd

Swotted up on pop culture and taking passion to the next level, Nerds are relishing their moment!

Close to:
Real Gamers, Young Alt

Three key words:
Misfit, Geek, Michael Cera

Forbidden PlanetAmazon

GET PAID CREW

get paid crew

Eyes firmly set on world domination, Get Paid Crew are determined to be their own boss and forge their way in the world…

Close to:
Blingers, Townies, DIYers

Three key words:
Business, Style, Grafting

ArmaniApple

TRACKIE

trackie

Gaming, fast food, and watching the footie – the Trackie lifestyle is about taking it easy

Close to:
DIYers, Chavs, Townies, Stylers

Three key words:
rude boys, hoodies, boxfresh

JD SportsRinse.FM

STYLER

styler

Fun loving boys and girls, Stylers love fashion, urban house and looking good…

Close to:
Blingers, Townies, Trendies, DIYers, Trackies

Three key words:
Style, Status, R’n’B House

Dr Dre BeatsRadio 1Xtra

MAINSTREAM

mainstream

Laid-back and unassuming, Mainstream tribes are about the simple pleasures in life, from Friday nights out on the town to summer holidays in Magaluf. Ignore at your peril, the Mainstream wield power over the celebrity system!

Close to:

Three key words:
Normal Highstreet Local

River IslandITV

ALTERNATIVE

alternative

Rejecting the Mainstream lifestyle, it’s about authenticity (not cookie cutter celebs). Taking inspiration from indie band culture to cult TV sitcoms, individuality rules for the Alternative segment…

Close to:

Three key words:
Authenticity Independent Rock

Hot TopicNME

ASPIRANT

aspirant

Aspirant tribes are prepared to spend the cash to get the lifestyle they want. Dominating Student Unions across the UK – for them it’s about experience seeking, keeping up to date and letting loose with friends…

Close to:

Three key words:
Trends Experience Pop-ups

Urban OutfittersInstagram

URBAN

urban

Urban tribes ooze confidence and have their fingers on the pulse for fashion and music. Tribes from across the board – and across the world - look to the UK Urban segment for inspiration!

Close to:

Three key words:
Streetwear, Mixtapes, Community

NikeSBTV

LEADING EDGE

leading edge

Quintessential influencers living for here and now, Leading Edge tribes drive youth culture and are all about getting involved in the conversation – whether that’s making music, curating exhibition or blogging…

Close to:

Three key words:
Influencers Proactive Creative

FarfetchMonocle

Twitter