Happiness to me means to have a good job – have a good relationship and have a good home!

Megan, 16, Mainstream, Townies


Young people are suffering the “worst economic prospects for several generations”, according to a major state-of –the-nation report. This does not come as a surprise, it is one of the many disheartening claims that has circulated recently in the media in relation to the future prospects of young people. Newspapers often paint a scary reality that foresees poor job and housing opportunities, and portrays  young people as one of the most anxious and resentful generations yet. With so much attention on this topic it’s no wonder young people may be feeling demoralised, but is the media’s reality one young people are fully prepared to accept? This month we are uncovering just how Tribes are feeling when it comes to their future.

STAT: Unemployment rate for young people is 14.4% while the overall unemployment rate now stands at 5.7%.



The last decade has been a hard one for Tribes, they have experienced

various societal, political and economic changes that structurally prohibit many of them from achieving the lifestyle and material security that their parents had at their age. This is the first generation who are growing up to believe that they’ll be less well-off than their parents. Housing opportunities have become something to worry about on a daily basis due to welfare cuts and ever-rising rents, especially for our urban dwelling Tribes. Furthermore the financial crisis and its aftermath are still having an on-going impact on their job security. Although general unemployment figures have dropped in the past few years, youth unemployment has continued to rise and they have been hit by the greatest relative drop in income in recent years. Under-25s are now almost three times more likely to be jobless than their elders according to the Office of National Statistics (ONS). Consequently, recent reports by YouthNet, a UK youth charity dedicated to providing frank and unbiased information about the life of young people, suggests that a third of young women and one out of ten young men suffer from episodes of anxiety.

The future of housing is scary! I’ve seen so many news stories and articles about how difficult it is for younger people to get on the property ladder

Cathy, South West, 20, Female, Alternative, Emos



While housing is a major concern for many Tribes, there is a clear age divide when thinking about the topic. Younger Tribes, ranging from 16-18, are far-removed from the housing crisis, are generally protected by the parental bubble and are therefore more optimistic about the future. However,  for older Tribes, ranging from 19-24, unaffordable housing is proving a great worry and something they have strong opinions about. They are concerned about establishing themselves on the property ladder and aspire to eventually being able climb it. However, for many, the areas they grew up in are now largely filled with houses they can never dream of affording as adults.

Renting has less security, you can’t fully make it your own and that money is gone forever.

Chloe, 19, Female, Alternative, Young Alts

Reality is grounding Tribes and they know that achieving their dreams involves securing well-paid jobs and possibly years of waiting and saving. For those who are faced with the limitations of saving that arise from renting, the wait could be indefinite.  Renting, unsurprisingly, is seen as a bad investment and something they feel bullied into. Tribes are resentful towards the older generations and the government for forcing them into renting as a result of limited housing options. For them it feels that the older generations are the only ones to reap the benefits from this renting market, as they end up becoming landlords of the young people.

I’m hoping to get into a well-paid job so that with a mortgage I’d hopefully be able to afford a house

Lauren H, 18, Female, Alternative, Nerds


Similar to the anxiety that accompanies housing, Tribes have concerns around the problems they may encounter when entering the job market. While qualifications are luckily not an issue for most Tribes, who feel they are well educated, finding a job and having financial security is a barrier they fear they will face.

As the creative industry is very competitive – I realise that it will be harder to achieve my goals than other career fields as the expectation for multiple skills increases as well as the low worth society has on creative

Mai, 21, Leading Edge, Creatives

Tribes fear the gap between university and the workplace, where they are either unsure of what steps to take or starkly aware that competition in their chosen industry is on the increase. Tribes have always had a clear path to follow from school to Uni to first job, and this gap represents a period of ‘the unknown’. The first time where they feel truly out of their depth and inexperienced. Furthermore, the job market is hardly painted as thriving so it’s no wonder that Tribes are concerned that qualifications and hard work will not necessarily equal career success.


I’m a little scared about what the future NHS will look like. I feel supported in the fact my Uni fees are being paid for me by the NHS – however I have no guarantee of a job at the end of my training which is a little terrifying.

Meg, 18, Leading Edge, Hipsters


With all these concerns bubbling under the surface, what Tribes really need is some clarity around what’s in store for them. While their schools and families offer support, Tribes still feel that to some extent they are being left out in the cold. Being brought up by Baby boomers and Gen Xs during the economic recession means Tribes are constantly trying to live up to the expectations set by their parents who have maybe forgotten how scary it can be starting out in the world.

It can’t be easy, tackling the fear of the unknown and making life-defining decisions based on out-dated advice from their families. This, in combination with being constantly bombarded by the harsh media portrayal of how dismal their futures may be, and a perceived lack of pragmatic, realistic and useful advice from official sources, leaves them feeling unprepared and nervous about their journey towards achieving their life goals.

All our lives we’ve had it subconsciously drilled into us that getting that first step on the property ladder is ideal – and now that so many of us cant do that – we feel like a bit of a failure.

Francesca, 17, Female, Alternative, Nerds


Much of the insecurities and the pressures they feel drive Tribes to seek comfort in their families and friends, whose support they value massively. Strong and healthy relationships are crucial for young people not only for the present but also as a factor of happiness in the future. However, is family advice always enough?

The advice and motivation found within their close environment is indeed a much needed support in stressful situations, but when it comes to university and career advice, parents’ guidance could be out-dated. Parents provide advice based on their own experiences and generation norms, indicating a certain but not always realistic path. And it’s here that comes the feeling of failure for the Tribes; they feel that they have been lied to, no matter how hard they study and work, they will not be able to have the future they planned. The worst part is falling short of adulthood’s standards and letting their families down.


What is really missing is expert help tailored to their needs. Tribes are looking for specialist knowledge that fully prepares them for the decisions they will have to make. While government initiatives and university and career fairs offer an overview of available choices, young people require a more proactive approach to careers education, designed to prepare them for the workplace in this competitive market and help them make informed decisions about their future.

I think there should be more support in schools – in order to reduce the amount of people that finish university without practical knowledge on how to survive and break into the industry

Mai, London, 21, Female, Leading Edge, Creatives

Many Tribes are being driven to university, accepting the high fees and future debt yet feeling that they’re still not receiving the information and skills they need to enter the workplace with confidence once they’ve finished. There is a need for spot-on input from business experts and age-specific, tailored advice to help young people make informed decisions and build the confidence they need to achieve. Tribes want a snapshot of their future, a first-hand experience to see if it’s right for them before they decide to pursue it.

My Sixth Form are very supportive, but that’s more about getting into university and not careers. I think support should be offered from about Year 10 onwards, as people who are just starting their GCSEs will need to make informed choices about what they’re doing.

Fran S, North East, 17, Female, Alternative, Nerds

STAT: A quarter of British 15- to 18-year-olds have no idea what they want to do once their compulsory education comes to an end.  Guardian, 2015



And pursue their dreams they will, because despite the negativity that can sometimes surround young people, we know that Tribes are actually extremely optimistic about what the future has in store for them. Despite all the things working against them, Tribes are far from giving up. This positivity seems to be largely driven and bolstered by a focus on the things in life that they can control. They are hopeful that personal ambition and sensible planning will help to secure a safer, happier future for themselves. Many of them are already set on their paths for the next few years. They have high hopes for the future and are secure in the thought that with hard work they will achieve their dreams.

Positive mental attitude is a big thing for me – so I’m going to try and stay upbeat!

Rachel, South East, 22, Female, Mainstream, Fan Girls

Across various life stages Tribes are planning their next steps and it’s often the path walked before that proves the safest. Despite a rise in tuition fees the majority of younger Tribes still have university in their sights; which is still seen as a rite of passage and route to a career. Others are preparing for vocational courses that provide a sense of stability and those already in work are already taking the next steps to secure their goals of becoming a home owner.

I think it is achievable for me to have enough money to make housing affordable for myself because I am willing to try for it and I have goals and I believe that is all that matters

Jessica, 16


But what does success really mean to Tribes? Ultimately Tribes want to achieve happiness and this goes above and beyond financial stability and a roof over their head. When it comes to working they are driven by interest and passion and are seeking job satisfaction rather than financial gain. They’re leaning towards careers that will keep them motivated through the role itself rather than financial incentives. Consequently, they prefer socially impactful careers such as psychology, teaching and healthcare alongside the creative industries instead of monetary lead careers such as finance.

My last wish for you is that you still have a close bond with your family and that you have met someone nice, who is the opposite of who you imagined yourself to be with …so you can prove your sisters wrong about your preferences

Write a letter to your future self, Boomi, 18, Aspirant, Tumblr Kids

Above all, when it comes to achieving happiness they are seeking successful relationships that will provide emotional connections and support, aware that personal success is best when it’s shared. Fundamentality, they know that they are responsible for their future happiness, but a helping hand on getting their dream job wouldn’t go amiss.

For me, my future is mine and no-one will ever be able to tell me how to live it or what to do with it. Just know that whatever you decide for your own future, it is only yourself that is your own obstacle in life. No-one makes your future for you.

Becky Lou, 20, Boy Racer, Mainstream, My Future Blog

Dear Me…

Dear Will,

How are you? I hope things are going well. If the situation in 2015 is anything to go by – you’ll still be working for the same company that I’ve been working for, for nearly a year now (a whole year (nearly) imagine that!). I hope you’ve managed to be promoted beyond the generic graduate role. What job specialty did you go for in the end? I’m currently umming and ahing at the moment as to whether I want to be more technical or more consulting. I love tech but then I also love talking to people! I hope you’ve managed to find a good balance. Also I hope you’ve managed to save the world at least twice and have had some interesting experiences. Also – how are things with the love life? In 2015 I’ve been very busy as I’ve just met Samantha (who you should remember hopefully since its only 5 years ago). I have a good feeling about this – but you – man of the future – will know more about this than me. Does it go well? Do I have a lot to look forward to? Are you still with her? I mean – that’s kind of quite a heavy thought for me at the moment – but I’m guessing if you *are* still together then you must be planning kids or something. Well anyway – hope you’re well and all that. Love from the past. Young Will

Will, 20, Leading Edge, Indie Scenester


Hello future self,

I hope you focus on your goals and aspirations – and remember anything is possible if you put your mind to it. Never let anyone dictate your life – or stop you from getting to where you want to be. Also – I hope you’ve stopped worrying about other peoples opinions/views! By now – I hope you have settled into your OT job that you enjoy – but have not become a workaholic and you are still fun 23 year old! Also – I hope you had time to do more travelling because you need to see the world!! My last wish for you is that you still have a close bond with your family – and that you have met someone nice that is the opposite of who imagined yourself to be with – so you can prove your sisters wrong about your preferences! Last but not least – enjoy life to the fullest and be happy all the time (well..knowing me – as much as you can!) Love from moody 2015 me xxxx

                            Boomi, 18, Aspirant, Tumblr Kids


Dear Becca,

I hope you’ve found some motivation in your life – continued to follow your passions and have improved greatly health-wise. I hope you’ve finally managed to find somewhere affordable to live that’s not 100miles away from any family as seems to be the case now in 2015 – and have maybe even started (or thought about starting) a family of your own now you’ve got a home to yourself. I hope you’re happier and more focused – and I hope you’ve achieved all those little goals you set out – keep pushing forward it’ll all be worth it. I hope you’ve finally figured out a good way to help others struggling the same way you have. Above all – I hope you’re feeling better.

Beccal, 24, Mainstream, Boy racer

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