UK Tribes

Videoblogs

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Leisure:

We wanted to get a feel for how today’s young people are choosing to spend their time. Are they really fingers-in-all-pies, making money, as well as A-levels and partying like Skins?

  • Video Blogging – Intro Video

    This is the video blogging component of UK Tribes and the latest primary research tool for the ongoing project.

  • Hopes and fears:

    We asked the tribes to talk to us about the next five years through their eyes – what would stand in their way and what would propel them forwards.

  • Identity:

    Everyone knows that growing up is all about shifting and shaping who you are: we wanted to understand how UK youth are actively doing this. Especially important was probing the role of nationality and regionality in identity.

  • Brands and purchase:

    We wanted to find out about our participants’ attitudes to money and spending... We gave them a theoretical £250 and asked how they would use it.

  • Gaming:

    With the proliferation of smartphones and exciting developments such as 3D, gaming has exploded in popularity in UK youth culture – or has it?

  • Leisure:

    We wanted to get a feel for how today’s young people are choosing to spend their time. Are they really fingers-in-all-pies, making money, as well as A-levels and partying like Skins?