Brand Maps

Maps Intro

Find Your Tribe is an online survey developed by Crowd DNA/Voodoo for Channel 4 to put some numbers to the tribal map. The survey takes the form of a highly visual and rewarding quiz, seeded on relevant websites and forums, and spread virally by young people throughout the UK. They get to find out what tribe they belong to; Channel 4 gathers a wealth of information on 16-24s lifestyle, media consumption and brand affiliations.

The survey was first conducted in 2006 when over 70,000 people took part. The results from this wave are available here, completely free, by following the link below.

Conscious of the changeable nature of youth culture, Channel 4 commissioned a second wave of Find Your Tribe during 2008. This time it’s bigger and better and - in addition to the traditional media and brand questions – it provides more diverse insights including attitudes, music taste, and political opinions.

To see the results from Find Your Tribe II please contact Joe Beek at Channel 4